Why a firefly
Because a firefly carries its own light, and shines brightest exactly where you'd expect nothing to. Its glow isn't loud — it's steady, small, and unmistakably its own.
And fireflies never light up alone for long. Give them time in the same field and they begin to pulse together, in rhythm, without anyone conducting. That's the picture we keep coming back to: singular lights, finding their timing with each other.
That's the B-side, too — what's valuable often lives outside the spotlight.